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Tech dominates ranking of the world's most valuable brands

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Tech dominates ranking of the world's most valuable brands

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It wasn't long ago that classic American icons like Coca-Cola, McDonald's, and Marlboro were considered the pinnacle of branding success.

But over the past decade, Silicon Valley giants have rapidly edged out legacy household names in terms of brand value, according to one of the industry's leading indexes.

Whereas tech companies occupied just three of the top 10 spots in research firm Kantar Millward Brown's BrandZ ranking in 2007, the industry dominated seven of 10 in the firm's most recent tally this month.

It's not that tech was absent from the top of the list 10 years ago. Google has long hovered around the number-one spot — it's hard to beat a brand that's now an everyday verb — and once-ubiquitous Microsoft has had its ups and downs.  Read more...

More about Google, Microsoft, Amazon, Ibm, and Amazon.Com

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It wasn't long ago that classic American icons like Coca-Cola, McDonald's, and Marlboro were considered the pinnacle of branding success.

But over the past decade, Silicon Valley giants have rapidly edged out legacy household names in terms of brand value, according to one of the industry's leading indexes.

Whereas tech companies occupied just three of the top 10 spots in research firm Kantar Millward Brown's BrandZ ranking in 2007, the industry dominated seven of 10 in the firm's most recent tally this month.

It's not that tech was absent from the top of the list 10 years ago. Google has long hovered around the number-one spot — it's hard to beat a brand that's now an everyday verb — and once-ubiquitous Microsoft has had its ups and downs.  Read more...

More about
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href="http://ift.tt/gTzHQH">Google, Microsoft, Amazon, Ibm, and Amazon.Com

✍ Sumber Pautan : ☕ Mashable

Kredit kepada pemilik laman asal dan sekira berminat untuk meneruskan bacaan sila klik link atau copy paste ke web server : http://ift.tt/2shChRO

(✿◠‿◠)✌ Mukah Pages : Pautan Viral Media Sensasi Tanpa Henti. Memuat-naik beraneka jenis artikel menarik setiap detik tanpa henti dari pelbagai sumber. Selamat membaca dan jangan lupa untuk 👍 Like & 💕 Share di media sosial anda!



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