Tajuk : Snapchat bought a company to help advertisers track people in the real world
link : Snapchat bought a company to help advertisers track people in the real world
Snapchat bought a company to help advertisers track people in the real world
Lucy Nicholson/Reuters
Snapchat maker Snap Inc. has acquired Placed, a six-year-old company that helps advertisers track real-world purchases and store visits.
The acquisition comes as Snap has been ramping up its ad tracking capabilities with products that can measure foot traffic tied to in-app campaigns.
Placed will continue to operate independently in Seattle. All employees will continue to report to founder and CEO David Shim, who will report to Snap chief strategy officer Imran Khan.
Terms of the deal weren’t announced.
Placed called itself the leader in “location-based attribution” in a blog post announcing the acquisition on Monday, and noted that to date it has measured $500 million in advertising spend related to store visits.
“By partnering with Snap, we will do even more,” Shim wrote. “Still working independently, Placed’s goal continues to be the adoption of a common yardstick that can measure the offline effectiveness of advertising across multiple platforms and publishers.”
Snap has made a few acquisitions in the ad tech space to date, and it recently bought a small drone startup based in Los Angeles.
This story is developing…
Get the latest Snap stock price here.
Read more stories on Business Insider, Malaysian edition of the world’s fastest-growing business and technology news website.
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Lucy Nicholson/Reuters
Snapchat maker Snap Inc. has acquired Placed, a six-year-old company that helps advertisers track real-world purchases and store visits.
The acquisition comes as Snap has been ramping up its ad tracking capabilities with products that can measure foot traffic tied to in-app campaigns.
Placed will continue to operate independently in Seattle. All employees will continue to report to founder and CEO David Shim, who will report to Snap chief strategy officer Imran Khan.
Terms of the deal weren’t announced.
Placed called itself the leader in “location-based attribution” in a blog post announcing the acquisition on Monday, and noted that to date it has measured $500 million in advertising spend related to store visits.
“By partnering with Snap, we will do even more,” Shim wrote. “Still working independently, Placed’s goal continues to be the adoption of a common yardstick that can measure the offline effectiveness of advertising across multiple platforms and publishers.”
Snap has made a few acquisitions in the ad tech space to date, and it recently bought a small drone startup based in Los Angeles.
This story is developing…
Get the latest Snap stock price here.
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Read more stories on Business Insider, Malaysian edition of the world’s fastest-growing business and technology news website.
✍ Sumber Pautan : ☕ Business InsiderBusiness Insider
Kredit kepada pemilik laman asal dan sekira berminat untuk meneruskan bacaan sila klik link atau copy paste ke web server : http://ift.tt/2ruELLL
(✿◠‿◠)✌ Mukah Pages : Pautan Viral Media Sensasi Tanpa Henti. Memuat-naik beraneka jenis artikel menarik setiap detik tanpa henti dari pelbagai sumber. Selamat membaca dan jangan lupa untuk 👍 Like & 💕 Share di media sosial anda!
dengan itu Perkara Snapchat bought a company to help advertisers track people in the real world
Kini anda membaca artikel Snapchat bought a company to help advertisers track people in the real world dengan alamat pautan https://timesnewmalaysia.blogspot.com/2017/06/snapchat-bought-company-to-help.html
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