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Apple Music is still well behind Spotify, and that may be a problem for the HomePod

For all of Apple’s resources and marketing might, Apple Music still can’t quite catch up to Spotify.

Apple announced this week that Music is now up to 27 million subscribers a couple years into its existence. But as this chart from Statista shows, Spotify has consistently kept its user growth up, with 50 million paid subscribers at last check.

That gap may be a problem for Apple’s next hardware product, the HomePod. While the new smart home speaker seems to sound superior to the competition, it’s not yet clear if it’ll be fully integrated with streaming services beyond Apple Music. That could leave a significant potential audience out in the cold; and it could force those users to turn to the Amazon Echo or the Google Home speakers instead.

Then again, Apple’s business has always been more about margins than massive scale — the precise opposite of Amazon and Google — so Apple might feel that nudging people toward its Apple Music service is worth the risk. Either way, the company is hoping the launch of new original shows will allow Music to finally gain some ground.

Mike Nudelman/Business Insider/Statista

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For all of Apple’s resources and marketing might, Apple Music still can’t quite catch up to Spotify.

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Mike Nudelman/Business Insider/Statista

NOW WATCH: Neil deGrasse Tyson explains what Earth will look like in 500 years

Read more stories on Business Insider, Malaysian edition of the world’s fastest-growing business and technology news website.

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Apple Music is still well behind Spotify, and that may be a problem for the HomePod

Apple Music is still well behind Spotify, and that may be a problem for the HomePod

NOW WATCH: Neil deGrasse Tyson explains what Earth will look like in 500 years

NOW WATCH: Neil deGrasse Tyson explains what Earth will look like in 500 years

dengan itu Perkara Apple Music is still well behind Spotify, and that may be a problem for the HomePod

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Apple Music is still well behind Spotify, and that may be a problem for the HomePod

NOW WATCH: Neil deGrasse Tyson explains what Earth will look like in 500 years

NOW WATCH: Neil deGrasse Tyson explains what Earth will look like in 500 years

dengan itu Perkara Apple Music is still well behind Spotify, and that may be a problem for the HomePod

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