Tajuk : The anti-drug agency Trump wants to gut was once in charge of a scandal-filled media campaign
link : The anti-drug agency Trump wants to gut was once in charge of a scandal-filled media campaign
The anti-drug agency Trump wants to gut was once in charge of a scandal-filled media campaign
The Trump administration’s plans to gut funding to the Office of National Drug Control Policy by 96% leaked on Friday.
The move, while criticized by both Republicans and Democrats as an unwise move amidst the ongoing opioid crisis, isn’t the first time the ONDCP has found itself in hot water.
The ONDCP, which was created in 1988, launched a controversial anti-drug campaign with a $1.2 billion dollar media budget between 1998 and 2004.
It was filled with blunders, including a secret TV script-writing project, a criminal trial for overbilling the government that ended in prison time for the ad executives who worked on its campaign, and continual questions about whether the ads actually dissuaded youngsters from doing drugs.
Here are some of the problems that arose during the campaign.
Laura Stampler contributed to a previous version of this article.
Government propaganda secretly inserted into TV shows like ‘ER’
A six-month investigation by Salon in 2000 revealed that the ONDCP was paying networks millions of dollars to secretly embed anti-drug messaging into their regular programming.
The money came out of the Congress-approved $1 billion allocation for ad-buys. Networks embedded ONDCP-approved messages in their television scripts in lieu of ad slots owed to the government.
“ER” received $1.4 million worth of ad time in exchange for several episodes featuring anti-drug subplots, for instance.
The National Organization for the Reform of Marijuana Use filed a complaint against the practice, and the FCC eventually ruled that the networks would have to identify the ONDCP as a sponsor of the television programs.
The federal government went into the script-writing business
The ONDCP gave networks a total of $25 million to add anti-drug related subplots, but did it have control over what actually appeared in the programs’ scripts as well?
While many networks denied giving over control of their scripts, a contractor at the now-defunct WB television network told Salon at the time that their storylines did change, using an episode of “Smart Guy” as an example. While teens drinking at a party were originally depicted as cool, their social status changed after the ONDCP saw the script.
“We showed that they were losers and put them [hidden away to indulge in shamed secrecy] in a utility room. That was not in the original script.”
ESPN let government money influence its news coverage
ESPN participated in a similar scheme in its news programming at the time.
The sports channel agreed to air paid anti-drug commercials in addition to providing matching public service airtime of its own for anti-drug messaging.
Rather than run its own public service ads, ESPN instead offered its own news programming as a match.
ESPN shows whose coverage of drug use in sports qualified for the federal government’s matching money included SportsCenter, Outside the Lines, Monday Night Countdown, SportsWeekly, SportsCentury and Upclose. Topics included baseball player Darryl Strawberry’s drug use.
Creating bogus news reports with taxpayer dollars
Directly before the 2004 Superbowl, local news stations across the country aired a story about the dangers of drug abuse. Viewers didn’t know the video was produced not by a journalist, but by the ONDCP, according to the Washington Post. Or that their tax dollars had paid for it.
The pre-packaged reports came complete with a suggested intro for anchors to read.
In 2005, the Government Accountability Office announced that the ONDCP had violated domestic propaganda prohibitions.
The ONDCP’s ad agency executives go to prison
Thomas Early and Shona Seifert were sentenced to 14 and 18 months in federal prison, respectively, for defrauding the Office of National Drug Control Policy in 2005.
The former directors at ad agency Ogilvy & Mather overcharged the ONDCP for anti-drug advertisements to cover a $3 million revenue shortfall on the billion-dollar account. In an email, Seifert wrote, “I’ll wring the money out of them. I promise.”
That email, and billing documents that showed Seifert had changed the billable hours of her employees’ timesheets, showed Seifert was “at the heart and the pinnacle of the conspiracy” to overbill the government, the judge said at the time.
No clear evidence that the ads were effective
It’s questionable as to whether the program worked.
In 2006, the GAO concluded that the $1.2 billion spent on anti-drug ads “was not effective in reducing youth drug use, either during the entire period of the campaign or during the period from 2002 to 2004 when the campaign was redirected and focused on marijuana use.”
A 2002 report by the White House Office of Management and Budget stated that the ad campaign had “not demonstrated the results sought and does not yet have adequate performance measures and related goals.”
The GAO reached a similar conclusion two years earlier.
A 2003 study by the National Institute on Drug Abuse found that “youth who were more exposed to [the anti-drug advertising campaign] messages are no more likely to hold favorable beliefs or intentions about marijuana than are youth less exposed to those messages.”
A 2008 study found similarly, while a 2015 study found mixed results.
“The ads had the opposite effect of what was intended because they were so ridiculous and misleading,” Grant Smith, the deputy director of national affairs at the Drug Policy Alliance told Business Insider. “The media campaign was an abysmal failure.”
Read more stories on Business Insider, Malaysian edition of the world’s fastest-growing business and technology news website.
✍ Sumber Pautan : ☕ Business InsiderBusiness Insider
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The Trump administration’s plans to gut funding to the Office of National Drug Control Policy by 96% leaked on Friday.
The move, while criticized by both Republicans and Democrats as an unwise move amidst the ongoing opioid crisis, isn’t the first time the ONDCP has found itself in hot water.
The ONDCP, which was created in 1988, launched a controversial anti-drug campaign with a $1.2 billion dollar media budget between 1998 and 2004.
It was filled with blunders, including a secret TV script-writing project, a criminal trial for overbilling the government that ended in prison time for the ad executives who worked on its campaign, and continual questions about whether the ads actually dissuaded youngsters from doing drugs.
Here are some of the problems that arose during the campaign.
Laura Stampler contributed to a previous version of this article.
Government propaganda secretly inserted into TV shows like ‘ER’
A six-month investigation by Salon in 2000 revealed that the ONDCP was paying networks millions of dollars to secretly embed anti-drug messaging into their regular programming.
The money came out of the Congress-approved $1 billion allocation for ad-buys. Networks embedded ONDCP-approved messages in their television scripts in lieu of ad slots owed to the government.
“ER” received $1.4 million worth of ad time in exchange for several episodes featuring anti-drug subplots, for instance.
The National Organization for the Reform of Marijuana Use filed a complaint against the practice, and the FCC eventually ruled that the networks would have to identify the ONDCP as a sponsor of the television programs.
The federal government went into the script-writing business
The ONDCP gave networks a total of $25 million to add anti-drug related subplots, but did it have control over what actually appeared in the programs’ scripts as well?
While many networks denied giving over control of their scripts, a contractor at the now-defunct WB television network told Salon at the time that their storylines did change, using an episode of “Smart Guy” as an example. While teens drinking at a party were originally depicted as cool, their social status changed after the ONDCP saw the script.
“We showed that they were losers and put them [hidden away to indulge in shamed secrecy] in a utility room. That was not in the original script.”
ESPN let government money influence its news coverage
ESPN participated in a similar scheme in its news programming at the time.
The sports channel agreed to air paid anti-drug commercials in addition to providing matching public service airtime of its own for anti-drug messaging.
Rather than run its own public service ads, ESPN instead offered its own news programming as a match.
ESPN shows whose coverage of drug use in sports qualified for the federal government’s matching money included SportsCenter, Outside the Lines, Monday Night Countdown, SportsWeekly, SportsCentury and Upclose. Topics included baseball player
Creating bogus news reports with taxpayer dollars
Directly before the 2004 Superbowl, local news stations across the country aired a story about the dangers of drug abuse. Viewers didn’t know the video was produced not by a journalist, but by the ONDCP, according to the Washington Post. Or that their tax dollars had paid for it.
The pre-packaged reports came complete with a suggested intro for anchors to read.
In 2005, the Government Accountability Office announced that the ONDCP had violated domestic propaganda prohibitions.
The ONDCP’s ad agency executives go to prison
Thomas Early and Shona Seifert were sentenced to 14 and 18 months in federal prison, respectively, for defrauding the Office of National Drug Control Policy in 2005.
The former directors at ad agency Ogilvy & Mather overcharged the ONDCP for anti-drug advertisements to cover a $3 million revenue shortfall on the billion-dollar account. In an email, Seifert wrote, “I’ll wring the money out of them. I promise.”
That email, and billing documents that showed Seifert had changed the billable hours of her employees’ timesheets, showed Seifert was “at the heart and the pinnacle of the conspiracy” to overbill the government, the judge said at the time.
No clear evidence that the ads were effective
It’s questionable as to whether the program worked.
In 2006, the GAO concluded that the $1.2 billion spent on anti-drug ads “was not effective in reducing youth drug use, either during the entire period of the campaign or during the period from 2002 to 2004 when the campaign was redirected and focused on marijuana use.”
A 2002 report by the White House Office of Management and Budget stated that the ad campaign had “not demonstrated the results sought and does not yet have adequate performance measures and related goals.”
The GAO reached a similar conclusion two years earlier.
A 2003 study by the National Institute on Drug Abuse found that “youth who were more exposed to [the anti-drug advertising campaign] messages are no more likely to hold favorable beliefs or intentions about marijuana than are youth less exposed to those messages.”
A 2008 study found similarly, while a 2015 study found mixed results.
“The ads had the opposite effect of what was intended because they were so ridiculous and misleading,” Grant Smith, the deputy director of national affairs at the Drug Policy Alliance told Business Insider. “The media campaign was an abysmal failure.”
Read more stories on Business Insider, Malaysian edition of the world’s fastest-growing business and technology news website.
✍ Sumber Pautan : ☕ Business InsiderBusiness Insider
Kredit kepada pemilik laman asal dan sekira berminat untuk meneruskan bacaan sila klik link atau copy paste ke web server : http://ift.tt/2q3TqLz
(✿◠‿◠)✌ Mukah Pages : Pautan Viral Media Sensasi Tanpa Henti. Memuat-naik beraneka jenis artikel menarik setiap detik tanpa henti dari pelbagai sumber. Selamat membaca dan jangan lupa untuk 👍 Like & 💕 Share di media sosial anda!
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