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GOOGLE EXEC: Microsoft’s new Chromebook-rival laptops are ‘a validation of our approach’

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GOOGLE EXEC: Microsoft’s new Chromebook-rival laptops are ‘a validation of our approach’

microsoft surface laptop

Microsoft

LONDON — On Tuesday, Microsoft announced two big new products: Windows 10 S, and the Surface Laptop.

The former is a slimmed-down version of the Windows operating system (OS), while the latter is a light, portable computer that runs it.

In other words, it sounds a lot like a Chromebook — the popular laptops from Google that that run Chrome OS and have proved a smash hit in schools. Chromebooks make up 58% of all sales in US primary and secondary schools, according to one estimate.

But Google says it’s not too fussed with the competition — arguing that the Surface Laptop just proves it’s onto something big.

On Wednesday, Business Insider sat down with Prabhakar Raghavan, the Google vice-president responsible for G Suite — Google’s range of productivity apps like Docs and Pages — at the Google Cloud Next conference in London. When he saw the announcement, what was his reaction to Microsoft muscling in on Google’s turf in the education sphere?

“I’m happy to see a validation of the approach we’ve taken,” the exec said mildly. “What educational institutions have demanded is simplicity. It’s a real test tube for all of us, whether it’s Microsoft or any of us, right.”

He went on: “Because kids do things in amazing ways where you or I would never expect. So here’s one of the things we’ve learned in a study of kids as we were developing all our tools for classrooms, right. We would put a Chromebook in front of a kid, they would whip out their phone and write their essay. We said ‘no no no, there’s a keyboard there, you can use it,’ and they still write the essay there. They said ‘we’ll use the keyboard to touch up the formatting, but it’ll be much faster here,’ right. This is something we consistently learned when we looked at pre-teens … these kids are really forerunners, the vanguards of human evolution, in some sense, and so it’s great to see that some of the approaches we’ve taken, but I think the world is going to keep evolving and it’s a scramble for us to keep up with what people are going to do.”

Prabhakar Raghavan, Google vice president for G Suite, Google Cloud.

Rob Price/BI

Prabhakar Raghavan, Google vice-president for G Suite, Google Cloud.

In short: Google says it’s not worried about Microsoft’s entry into the market, and they’re focusing on looking at the changing ways people use products.

Laptops from Microsoft hardware partners running Windows 10 S, which only allows apps on the Windows app store, start at $189. Meanwhile, Chromebooks can sell for as little as $149, in roughly the same budget price range.

The Surface Laptop, meanwhile, is quite a bit more pricey. It goes for $999 and up, acting as a kind of flagship for the possibilities of Windows 10 S devices.

“The success of the Chromebook has awakened sleeping giants,” Tyler Bosmeny, CEO of education tech company Clever, told Reuters. “There’s so much investment into the space — it’s unlike anything I’ve ever seen.”

So even if Google claims not to be worried, Microsoft clearly thinks it’s in with a shot.

Get the latest Google stock price here.

NOW WATCH: Baltimore’s solar-powered water wheel has now removed 1.1 million lbs of rubbish from the river

Please enable Javascript to watch this video

Read more stories on Business Insider, Malaysian edition of the world’s fastest-growing business and technology news website.



✍ Sumber Pautan : ☕ Business InsiderBusiness Insider

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microsoft surface laptop

Microsoft

LONDON — On Tuesday, Microsoft announced two big new products: Windows 10 S, and the Surface Laptop.

The former is a slimmed-down version of the Windows operating system (OS), while the latter is a light, portable computer that runs it.

In other words, it sounds a lot like a Chromebook — the popular laptops from Google that that run Chrome OS and have proved a smash hit in schools. Chromebooks make up 58% of all sales in US primary and secondary schools, according to one estimate.

But Google says it’s not too fussed with the competition — arguing that the Surface Laptop just proves it’s onto something big.

On Wednesday, Business Insider sat down with Prabhakar Raghavan, the Google vice-president responsible for G Suite — Google’s range of productivity apps like Docs and Pages — at the Google Cloud Next conference in London. When he saw the announcement, what was his reaction to Microsoft muscling in on Google’s turf in the education sphere?

“I’m happy to see a validation of the approach we’ve taken,” the exec said mildly. “What educational institutions have demanded is simplicity. It’s a real test tube for all of us, whether it’s Microsoft or any of us, right.”

He went on: “Because kids do things in amazing ways where you or I would never expect. So here’s one of the things we’ve learned in a study of kids as we were developing all our tools for classrooms, right. We would put a Chromebook in front of a kid, they would whip out their phone and write their essay. We said ‘no no no, there’s a keyboard there, you can use it,’ and they still write the essay there. They said ‘we’ll use the keyboard to touch up the formatting, but it’ll be much faster here,’ right. This is something we consistently learned when we looked at pre-teens … these kids are really forerunners, the vanguards of human evolution, in some sense, and so it’s great to see that some of the approaches we’ve taken, but I think the world is going to keep evolving and it’s a scramble for us to keep up with what people are going to do.”

Prabhakar Raghavan, Google vice president for G Suite, Google Cloud.

Rob

Loading...
Price/BI

Prabhakar Raghavan, Google vice-president for G Suite, Google Cloud.

In short: Google says it’s not worried about Microsoft’s entry into the market, and they’re focusing on looking at the changing ways people use products.

Laptops from Microsoft hardware partners running Windows 10 S, which only allows apps on the Windows app store, start at $189. Meanwhile, Chromebooks can sell for as little as $149, in roughly the same budget price range.

The Surface Laptop, meanwhile, is quite a bit more pricey. It goes for $999 and up, acting as a kind of flagship for the possibilities of Windows 10 S devices.

“The success of the Chromebook has awakened sleeping giants,” Tyler Bosmeny, CEO of education tech company Clever, told Reuters. “There’s so much investment into the space — it’s unlike anything I’ve ever seen.”

So even if Google claims not to be worried, Microsoft clearly thinks it’s in with a shot.

Get the latest Google stock price here.

NOW WATCH: Baltimore’s solar-powered water wheel has now removed 1.1 million lbs of rubbish from the river

Please enable Javascript to watch this video

Read more stories on Business Insider, Malaysian edition of the world’s fastest-growing business and technology news website.



✍ Sumber Pautan : ☕ Business InsiderBusiness Insider

Kredit kepada pemilik laman asal dan untuk meneruskan bacaan di laman asal sila klik link atau copy paste ke web server : http://ift.tt/2pxwkOT

(✿◠‿◠)✌ Mukah Pages : Pautan Viral Media Sensasi Tanpa Henti. Memuat-naik beraneka jenis artikel menarik setiap detik tanpa henti dari pelbagai sumber. Selamat membaca dan jangan lupa untuk 👍 Like & 💕 Share di media sosial anda!



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