Tajuk : Celebrities like Jennifer Lopez, Diddy, and Ciara were warned by the FTC about their sponsored Instagram posts
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Celebrities like Jennifer Lopez, Diddy, and Ciara were warned by the FTC about their sponsored Instagram posts
Larry Busacca/Getty
Celebrities including Jennifer Lopez, Sean “Diddy” Combs, and Naomi Campbell were among those who received warning letters from the FTC in April over sponsored Instagram posts, Women’s Wear Daily reports.
The 90 letters — which were obtained by WWD’s Alexandra Steigrad — were sent to 45 celebrities and the brands they were promoting. The warnings marked the first time the FTC had reached out directly to social media influencers.
The letters were intended to clarify the type of language used to state the post was sponsored (like #ad) and where in the caption it should say that.
“Consumers viewing Instagram posts on mobile devices typically see only the first three lines of a longer post unless they click ‘more,’ which many may not do,” the FTC said when the letters were initially sent in April.
Here are some of the celebrities and brands that got into hot water. For the full list, head over to WWD.
Sean “Diddy” Combs and water brand AQUAhydrate
Ciara and shoe brand Buscemi
Heidi Klum and Dunkin’ Donuts
Allen Iverson and hoverboard company IO Moonwalkers
Victoria Beckham and skincare brand Lancer
Jamie Lynn Spears and subscription box FabFitFun
Read more stories on Business Insider, Malaysian edition of the world’s fastest-growing business and technology news website.
✍ Sumber Pautan : ☕ Business InsiderBusiness Insider
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Larry Busacca/Getty
Celebrities including Jennifer Lopez, Sean “Diddy” Combs, and Naomi Campbell were among those who received warning letters from the FTC in April over sponsored Instagram posts, Women’s Wear Daily reports.
The 90 letters — which were obtained by WWD’s Alexandra Steigrad — were sent to 45 celebrities and the brands they were promoting. The warnings marked the first time the FTC had reached out directly to social media influencers.
The letters were intended to clarify the type of language used to state the post was sponsored (like #ad) and where in the caption it should say that.
“Consumers viewing Instagram posts on mobile devices typically see only the first three lines of a longer post unless they click ‘more,’ which many may not do,” the FTC said when the letters were initially sent in April.
Here are some of the celebrities and brands that got into hot water. For the full list, head over to WWD.
Sean “Diddy” Combs and water brand AQUAhydrate
Heidi Klum and Dunkin’ Donuts
Allen Iverson and hoverboard company IO Moonwalkers
Victoria Beckham and skincare brand Lancer
Jamie Lynn Spears and subscription box FabFitFun
Read more stories on Business Insider, Malaysian edition of the world’s fastest-growing business and technology news website.
✍ Sumber Pautan : ☕ Business InsiderBusiness Insider
Kredit kepada pemilik laman asal dan sekira berminat untuk meneruskan bacaan sila klik link atau copy paste ke web server : http://ift.tt/2q3Gntx
(✿◠‿◠)✌ Mukah Pages : Pautan Viral Media Sensasi Tanpa Henti. Memuat-naik beraneka jenis artikel menarik setiap detik tanpa henti dari pelbagai sumber. Selamat membaca dan jangan lupa untuk 👍 Like & 💕 Share di media sosial anda!
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