Tajuk : Amazon is offering exclusive music gigs to Prime users
link : Amazon is offering exclusive music gigs to Prime users
Amazon is offering exclusive music gigs to Prime users
Reuters
Blondie leader singer Debbie Harry.
Amazon is getting into live music gigs, and will run a series of shows this summer starting with Blondie in May.
The series is called Prime Live Events, with Amazon handling event promotion and ticketing through Amazon Tickets.
Here’s the kicker — it’s pretty expensive. The events are only available if you’re a Prime subscriber, and tickets for the Blondie show start from £150, according to the Prime Live Events site. And you can only buy a maximum of two tickets.
Other shows this summer include Texas, Alison Moyet, and Katie Melua. It’s likely Amazon will add later shows too.
The sell from Amazon is that you get to see massive artists in intimate spaces. Although the new concerts mark the launch of Prime Live Events, the company ran a few trial gigs with John Legend and Robbie Williams in smaller venues. It isn’t often you’d get to see artists who can sell out stadia up close, and Amazon’s betting that people will be willing to pay for the privilege.
And some more context: although people are buying fewer CDs, they’re seeing more live music than ever. According to PwC figures, live music revenues will grow to about $28 billion (£21 billion) by 2020. It makes sense for Amazon to push into this area.
Amazon’s also going to package up each concert and make them available through Amazon Prime Video. The only way you’ll get to see these exclusive concerts, live or taped, is if you fork out for a subscription.
Live music is a nice complementary business for Amazon’s ticketing business, Amazon Tickets, which launched in 2015. Ticketing its own events means Amazon can cut out rivals like Live Nation, which dominates the ticketing market. To avoid the issue of touts buying tickets in bulk and reselling them for even more money, Amazon is putting a bunch of strict rules in place. Attendees have to bring photo ID and check into the event via a guestlist, rather than with physical tickets.
NOW WATCH: Here’s a visualization of Elon Musk’s tunneling project that could change transportation forever
Read more stories on Business Insider, Malaysian edition of the world’s fastest-growing business and technology news website.
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Reuters
Blondie leader singer Debbie Harry.
Amazon is getting into live music gigs, and will run a series of shows this summer starting with Blondie in May.
The series is called Prime Live Events, with Amazon handling event promotion and ticketing through Amazon Tickets.
Here’s the kicker — it’s pretty expensive. The events are only available if you’re a Prime subscriber, and tickets for the Blondie show start from £150, according to the Prime Live Events site. And you can only buy a maximum of two tickets.
Other shows this summer include Texas, Alison Moyet, and Katie Melua. It’s likely Amazon will add later shows too.
The sell from Amazon is that you get to see massive artists in intimate spaces. Although the new concerts mark the launch of Prime Live Events, the company ran a few trial gigs with John Legend and Robbie Williams in smaller venues. It isn’t often you’d get to see artists who can sell out stadia up close, and Amazon’s betting that people will be willing to pay for the privilege.
And some more context: although people are buying fewer CDs, they’re seeing more live music than ever. According to PwC figures, live music revenues will grow to about $28 billion (£21 billion) by 2020. It makes sense for Amazon to push into this area.
Amazon’s also going to package up each concert and make them available through Amazon Prime Video. The only way you’ll get to see these exclusive concerts, live or taped, is if you fork out for a subscription.
Live music is a nice complementary business for Amazon’s ticketing business, Amazon Tickets, which launched in 2015. Ticketing its own events means Amazon can cut out rivals like Live Nation,
NOW WATCH: Here’s a visualization of Elon Musk’s tunneling project that could change transportation forever
Read more stories on Business Insider, Malaysian edition of the world’s fastest-growing business and technology news website.
✍ Sumber Pautan : ☕ Business InsiderBusiness Insider
Kredit kepada pemilik laman asal dan sekira berminat untuk meneruskan bacaan sila klik link atau copy paste ke web server : http://ift.tt/2qm25vG
(✿◠‿◠)✌ Mukah Pages : Pautan Viral Media Sensasi Tanpa Henti. Memuat-naik beraneka jenis artikel menarik setiap detik tanpa henti dari pelbagai sumber. Selamat membaca dan jangan lupa untuk 👍 Like & 💕 Share di media sosial anda!
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